There has been a good deal of discussion about the increased pricing in the NLG (No Lapse Guarantee) market over the last six months. While that topic is important, and continues to impact our professional lives, there is another aspect of these contracts that may turn out to be much more of an issue over the long haul than the current pricing.
There is the perception, among producers and clients alike, that these products are “risk-less” and that you can “set it and forget it” like one of those horrible infomercial products from RonCo. The truth is that there are risks in these contracts, and when combined with the fact that they are largely hidden, they become significant, and warrant discussion.